Tag Archives: Generation Z

Z is for Generation Z

Who are Generation Z?

who are Generation ZThe term Generation Z refers to teens and pre-teens born after 1995 and was officially launched in 2014 as part of a marketing presentation. The salient characteristic of their generation is its apparent fondness love of and comfort with new technology.

So, in order to find out more about Generation Z, we asked middle school students about theirs and their families’ relationship with technology. And found no easy generalizations.

And what does this all have to do with that pesky “digital natives” conversation?

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